TrackCoach AI is an AI-powered platform that provides personalized performance analysis and coaching for amateur and semi-professional motorsport athletes. Leveraging data similar to what is used in professional racing (telemetry, lap times, G-force, etc.), the platform offers insights into driving technique, identifies areas for improvement, and suggests specific drills or adjustments. It aims to democratize access to advanced performance coaching, making it affordable and accessible for a wider range of drivers, bridging the gap between sim-racing and real-world competition.