In today’s competitive digital landscape, understanding and optimizing key performance indicators (KPIs) is essential for any startup aiming to achieve long-term success. Among these KPIs, Monthly Active Users (MAU) stands out as a critical metric that provides insights into user engagement, product stickiness, and overall app success. This blog post delves into the importance of MAUs, how to calculate them, and strategies to enhance this vital statistic for your startup.
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