HealthBev AI is a platform that leverages AI to help beverage companies develop and market functional drinks. The platform analyzes consumer trends, scientific research on ingredients, and market data to identify unmet needs and opportunities in the health and wellness beverage space. It assists in formulation, ingredient sourcing, and even suggests marketing angles based on consumer desires for energy boosts, wellness benefits, and specific health outcomes. This helps companies quickly and efficiently launch innovative products that resonate with health-conscious consumers.